Digital Marketing Manager

HexaGroup


Job Description

HexaGroup is a B2Bdigital marketing agency for businesses serious about optimizing their growth. We are Inbound and ABM specialists and have built our reputation around our team spirit and strong processes.We are a member of BBN The World#1 B2B Agency.


HexaGroup is currently looking for a Digital Marketing Manager to join our growing team. In this role, you will be involved in the Marketing strategy and development of a wide range of content for agency clients.


Responsibilities

  • Prepares marketing and advertising strategies, plans, and objectives for our clients
  • Implements marketing and advertising campaigns
  • Prepares marketing reports by collecting, analyzing, and summarizing sales data.
  • Prepares and Coordinates content development and marketing services as defined in the marketing strategy:
  • Website content development
  • Social media marketing and monitoring
  • Search engine optimization (SEO)
  • Premium content creation including e-books, whitepapers, case studies and infographics
  • Website updates and optimizations
  • Email marketing planning, publishing and monitoring
  • Lead management
  • Marketing automation
  • Paid advertising management including social media advertising, Google ads, and other paid advertising initiative
  • Plans and organizes promotional presentations; updating calendars.


Qualifications

Required Skills

  • 2-5 years of relevant experience in various marketing roles
  • A minimum of two years of exposure to a marketing automation platform: Hubspot, Marketo or Pardot
  • Excellent copy-writing skills a+
  • Phenomenal communication skills both written, verbal and non-verbal
  • Knowledge of on-page SEO techniques best practices
  • An understanding and use of social media for business
  • Experience successfully working in fastpaced, process and deadline driven, entrepreneurial environments with minimal guidance
  • Ability to manage and prioritize multiple projects
  • High energy level, self-motivated, and demonstrates initiative
  • Four-year university degree: Communication, Marketing or Journalism specialization preferred but comparable years of experience in marketing acceptable.
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