Marketing Specialist


Job Description

JOB PURPOSE: Assist and coordinate initiatives related to 1:1 Rent-A-Center marketing campaigns, primarily via the Email, Direct Mail and SMS channels. Other brands might include Get It Now and Home Choice.


  • Develop and implement end-to-end email, direct mail, and SMS marketing campaigns including calendar and content, audience targeting, and deployment and monitoring
  • Ensure campaigns, are accurately produced and delivered on a timely basis
  • Closely monitor and oversee grand opening/local store marketing plans by providing creative, timelines, target markets, activation plans and budgets to agency and external partners
  • Coordinate projects as directed by Marketing leadership. Provide deliverables on time and on budget
  • Open and track jobs with internal design, CRM teams and agencies
  • Work collaboratively to execute programs and initiatives
  • Obtain legal review and approval of offer-based programs. Ensure digital initiatives are versioned appropriately with legal restrictions and requirements
  • Process and track project invoices
  • Coordinate communication of new campaigns to key stakeholders including both ad hoc promotional campaigns and new lifecycle triggers
  • Add value by evaluating, recommending and supporting testing of new programs and process enhancements
  • Monitor competitors and provide recommendations and insight
  • Additional duties as assigned, including support programs of other Rent-A-Center, Inc brands
  • Learn and grow in your digital marketing expertise, and become a leader in your functional area and beyond


  • Bachelors Degree in related field
  • Fintech or retail store-based marketing experience strongly preferred
  • Two to three years of experience in Digital Advertisting and/or Marketing including project coordination
  • Email campaign management (Zeta, Salesforce, SendGrid/Twilio, CheetahMail, Sparkpost, etc.) experience a must
  • Experience with marketing automation and personalization platform, such as Zeta, preferred
  • Experience working with content and creative teams including design and copywriting functions
  • Proficient in Microsoft Office applications (Microsoft Teams experience a plus)
  • Strong organizational skills
  • Professional and positive demeanor in all interactions
  • Process driven
  • Strong communication and project planning skills
  • Strong attention to detail; meets deadlines or elevates obstacles in a timely manner
  • Provide solutions; results-oriented
  • Ability to interface with all levels of management successfully
  • Must be a self-starter and team-oriented
  • Ability to effectively prioritize work and manage projects