Director of Market Access Strategy, Oncology


Job Description
Site Name: USA - Pennsylvania - Philadelphia, RTPPosted Date: Jun 17 2022Reporting to the Senior Director of Payer Marketing, the Director of Market Access Strategy, Oncology (IV Products) is responsible for developing Payer & Access Marketing strategies & tactics for all payers, institutional, and trade customer segments (e.g. Managed Care, Medicaid, Medicare, community clinic, hospital, health systems, wholesalers, pharmacies, etc).This Director is responsible for supporting consistent implementation of access and reimbursement strategies, identifying customer & competitive insights, and evolving the value proposition and supporting deliverables accordingly to ensure optimal impact and utility. The Director will work closely with multiple stakeholders including contracting, channel strategy, payer strategy, patient services, field-based teams, brand marketing teams, and medical teams.This Director will sit on the Blenrep and Jemperli Integrated Brand Commercialization Team (IBCT) and directly influence the market access strategy and execution of Blenrep and Jemperli, playing a part in its performance management.This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following:Develop pricing, reimbursement, access and distribution strategy for IV infused oncology assets (in-line and pre-launch)Coordinate with vendor in developing and managing insights-based tactical plans across key customer segments to prioritize efforts that deliver business impact and utilize resources efficientlyManage the end-to-end development of customer facing and multichannel marketing promotional interventions for payers (includes account manager promotional materials, customer programs, e-tactics, journals, etc.) - from opportunity identification to training and implementation guidesDevelop access and reimbursement materials for field use including those related to hub, specialty pharmacy, etc.Partner with brand team and matrix stakeholders to identify brand-specific opportunities and ensure a clear understanding of the competitive access environmentTrain field teams on approved customer-facing materials, including key messages associated with copy approved marketing materialsSupport insights development including conducting primary market research to support payer marketing strategic and tactical planningProactively monitor & synthesize syndicated market research and external issues impacting pharmaceutical delivery and reimbursement including industry trends, public policy, and the competitive landscapeSupport the evolution of the payer value proposition across payer segments including short-term delivery of in-market payer promotional tactics and long-term influencing of evidence generation planningMonitor external environment and ensure timely stakeholder (both home office and customer-facing) communications that clearly inform and offer strategic guidance where appropriate in response to competitive market events and changesPartner with cross-functional integrated brand teams to understand key brand objectives and to ensure market access strategy is properly considered and implementedWhy you?Basic Qualifications:We are looking for professionals with these required skills to achieve our goals:Bachelor's degree or equivalent with Master's degree preferred5+ years' experience in oncology market access experience and/or payer marketingRecent and relevant experience in oncology marketplace with buy and bill (IV infusion) knowledgeExperience leading others/teamsUnderstanding of healthcare / payer / access/account management and reimbursement in the oncology marketplaceExperience in developing payer and segment specific marketing insights and incorporating the payer into the brand/strategic planning processUnderstanding of access and reimbursement of specialty products, including hub support, buy and bill model, specialty pharmacy, and working with Field Reimbursement teamsExperience in developing customer-facing materials using copy approval processesPreferred Qualifications:If you have the following characteristics, it would be a plus:Ability to combine data analysis with qualitative insights to identify and explain market access in oncology, brand and above-brand drivers of business performanceProven ability to operate independently and handle multiple projects with a high degree of initiative including project planning and prioritization of competing demandsBasic understanding of corporate finance fundamentals (gross & net sales, P inputs, gross margin, COGs, working capital, etc.)Strong business acumen and demonstrated analytical skillsExperience developing and managing promotional budgetsExperience managing third-party vendorsExcellent communication (written, verbal and presentation), interpersonal influencing and prioritization skills required with proven ability to influence across matrixed organizations including influencing without authorityProven learning agility with a high level of motivation and a strong ability to find creative solutions to challenging, unstructured situationsProven ability to develop and maintain trusted relationships with internal partners and effectively work well in teamsAt GSK, we have already delivered unprecedented change over the past four years, improving R, becoming a leader inConsumer Health, strengthening our leadership, and transforming our commercial execution. Now, we're making the biggestchanges we've made to our business in over 20 years.We're on track to separate and create two new companies in 2022:New GSK with a leading portfolio of vaccines and specialty medicines as well as R based on immune system andgeneticsscience;and a new world-leading consumer healthcare company of loved and trusted brands.With new ambition comes new purpose. For New GSK, this is to unite science, talent and technology to get ahead ofdiseasetogether- all with the clear ambition of delivering human health impact; stronger and more sustainable shareholder returns; andas a new GSK where outstanding people thrive.Getting ahead means preventing disease as well as treating it. How we do all this is through our people and our culture. A culturethat isambitious for patients- so we deliver what matters better and faster;accountable for impact- with clear ownership ofgoals and support to succeed; andwhere we do the right thing. 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