Digital Communications Manager

Episcopal School of Dallas


Job Description
Purpose: Working closely with members of the communications, admission, athletics, fine arts, and advancement teams, the Digital Communications Manager is responsible for maintaining and implementing best practices for ESD’s website(s) and portals. As the keeper of our digital front door, the DCM contributes substantially to ESD’s mission-critical efforts to attract and retain the best possible community members across all constituencies. Qualifications & Skills: B.A. degree, preferably in marketing, communications, journalism, graphic design, or a related field, with a minimum of five years of relevant experience Superior knowledge of digital communications, including SEO and best practices in web design Disciplined self-starter with strong creative, problem-solving, and time management skills Working knowledge of Adobe Creative Suite; experience in photography and video production is a plus Ability to work quickly and accurately in a positive and professional manner Strong interpersonal, oral, and written communication skills with a working knowledge of AP Style; team players only Essential Functions: Manage ESD’s primary website, portals, and any subsites implementing best practice strategies and ongoing content production Create, innovate, and launch video, photography, stories, and campaigns that engage key audiences Curate and send weekly parent emails Partner with  internal clients, such as but not limited to admission, athletics, development, fine arts, parents’ association groups, and college guidance, to develop and elevate content to engage target audiences further Measure and evolve ESD’s digital footprint using Google Analytics and other resources and, where possible, optimize search engine performance Serve as a subject matter expert on digital communication and utilization of ESD’s communication-driven digital tools and resources; provide training as appropriate Support ESD’s overall communication goals so that all constituents are engaged in a meaningful and timely manner, whether online or more traditional means
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